What The Experts Say About Heat Therapy…

‘The pain of colic, cystitis and menstrual period pain is caused by a temporary reduction in blood flow to organs, causing local tissue damage and activating pain receptors. ‘The heat doesn’t just provide comfort and have a placebo effect – it actually deactivates the pain at a molecular level“
Dr. Brian King, UCL Department of Physiology
“Continuous low-level topical heat therapy was as effective as ibuprofen for the treatment of dysmenorrhea.”
MD, Weingand KW, Hengehold DA, Goodale MB, Hinkle RT, Smith RP ObGyn
“Applying heat to the lower abdomen with a heating pad, hot water bottle, or self-heating patch can significantly reduce pain, at a temperature of approximately 104ºF (40ºC) is recommended.”
Akin M, Price W, Rodriguez G Jr  Reprod Med 2004; 49:739.

Why is  Éyaa Better??

Hot Water Bottle vs Éyaa
Hot water bottles need to be held, thus restricting mobility. The rubber may become brittle and the woman may become scalded if hot water bottle is not properly sealed. Éyaa is mobile, does not need to be held, filled or opened at any time.
Medication vs Éyaa
Non-steroidal anti-inflammatory drugs (NSAIDs) are medicinal and may have side effects. Acetaminophen and NSAIDs have been linked to liver toxicity, ulcers, gastrointestinal bleeding, and related digestive tract. Éyaa is non-toxic and provides natural thermo therapeutic relief to the body.
Electromagnetic patches vs Éyaa
Electromagnetic patches utilize battery operated pulse therapy. Éyaa utilizes a natural thermo therapeutic relief with unlimited usage without batteries, plugs or medication.

Natural Pain Relief is The Way To Go!

External analgesics, including hot/cold therapeutic  products, are more likely to be used by younger consumers as they tend to be geared toward sports or exercise injuries & specific muscle pains. There is opportunity to increase usage of external products for menstrual pain, which could in turn increase segment sales.  The external analgesics market is growing at a rate twice as fast as internal analgesics, which is part to shifting purchasing habits by consumers.

The “naturals” market is rapidly becoming a major focus in the U.S

Market Facts:

    • In 2011, sales for therapeutic hot/cold wraps grew  15% to reach $175M
    • Women who suffer from  endometriosis and whom currently seek out an external analgesics product to provide pain relief is a $21M market. By 2020, it will grow to over $34M
    • 8 out of 10 chronic pain sufferers purchase more than one pain relieving product
    • Nearly 1 out of 10 women  suffer from endometriosis